Retail prices down in 2012
Market expert Karen Galloway from Seafish Industry Authority underlines that price is no doubt a key driver in the UK salmon market. according to her, the current low salmon price is not reflected at the counter:
"From a consumer point of view, they have just experienced inflation. We have seen little on a promotional level in the UK. Chilled salmon sales have dropped as a result,” she reveals and adds that this situation with continued high pricing is similar to what has been seen with gas and electricity in Britain: “It was quick to go up, but not fast to go down.”
However, this situation is expected to change sometime in 2012, according to Gorjan Nikolik, industry analyst for food and agribusiness research at Rabobank International, the world's leading food & agri bank
“In the US we will see this earlier, in the next few weeks or months. In Europe, we will see a reasonable decline halfway into 2012,” he says.
Overall the seafood analyst predicts a 15-20 per cent decline in retail prices next year and possibly promotional activities.
“This should help increase demand,” he says and adds that there will be no downward pressure.
