Wellfish Tech hires new finance director as it aims for growth
Former Nutreco VC manager Tveteraas has the perspective required to help salmon blood analysis company scale up, says CEO
Salmon blood analysis company Wellfish Tech has appointed Erik Tveteraas as group finance director in preparation for the next phase of international growth, it announced today.
Paisley-headquartered Wellfish Tech said Tveteraas' career has been built at the intersection of aquaculture investment and growth-stage finance. He spent five years at NuFrontiers, the corporate venture capital arm of Nutreco, parent company of global feed business Skretting, where he managed investments across aquaculture farming technologies, fish health, data-driven precision farming, and alternative proteins. He joins from his role as chief financial officer at Norwegian Mycelium (NoMy).
What drew Tveteraas to Wellfish Tech, he says, is a combination of solvable problem scale, product maturity, and structural defensibility.
Right product for this moment
"The salmon paradox is a real phenomenon," Tveteraas said in a press release. "This is the most industrialised, technologically advanced species in aquaculture, and yet mortality rates remain at a level that would not be tolerated in any other protein category.
"The direction of travel from regulators, from consumers, and from capital markets towards improving fish welfare is clear, and that shift has direct implications for how producers manage health.
"Wellfish Tech has built the right product for this moment. The value proposition of near-instant biological intelligence seamlessly integrated with customers’ farming operations, a well-structured subscription-based, recurring revenue model, and the physical component of the service - the proprietary blood sampling and analytics - creates a barrier to entry that pure software or AI-based competitors simply cannot replicate. That combination is rare, and it is what brought me here."
An experienced perspective
Wellfish chief executive Charlie Granfelt said: "Erik has seen the aquaculture technology space from the inside, as an investor and as an operator.
"He has seen what separates companies that scale successfully from those that do not. That perspective is exactly what we need at this stage of WellFish Tech's development. Having someone of Erik's calibre help us capitalise on that position is a significant step forward for the company. We are very pleased to have him joining the team."
