Salmon sales are doing well despite credit crunch

The report, published on the organisation’s website, showed that the average consumption of salmon had increased by 6 per cent from January to July compared to the same period in 2007.

Salmon was responsible for over £587 million in value sales in the 52 weeks to 12 July 2008, making it the most valuable species by more than £230 million (AC Nielsen 52 wk MAT value to 12.07.08)

Volume and value both increased, 4 per cent and 2 per cent respectively in 2008, showing that despite economic pressures, salmon continues to feature high on consumer shopping lists.

The 25,575 tonnes of prepared salmon had the biggest share of the market with 51 per cent. £312 million of natural salmon was sold in the 52 wks to 12 July 2008, a 2 per cent rise making it the most valuable sector. Salmon cakes have seen strong volume growth (42 per cent) since 2006 and now account for 4 per cent of the market.

Salmon fingers and salmon sushi have been de-listed in the major accounts due to poor sales.