Marine Harvest launches VAP salmon for microwave in Boston

Christian Pérez Mr Carlos Cardenas, sales manager of Marine Harvest USA commented that the major characteristics of "Rebel Fish" are that can be prepared in just 90 seconds and comes in 6 different marinates to choose from. This product line comes in a 171gr (6.03oz) package. "The other key characteristic is that this product will be sold fresh and not frozen," he said. Regarding shelf-life, the company is looking at anywhere between 12 and 14 days. He also explained that the machine that produces "Rebel Fish" is in Los Angeles now. "We are going to reach our business in the West Coast of the US and if it works out, then we will also produce it in Miami with a new machine," he said. Finally, Mr Cardenas said that "maybe the retail price point we are looking for this product is US$ 7.99 or US$ 8.99".