New poll showing people want sustainable fish

However, less than one quarter (21 per cent) think there is adequate information on whether fish products come from well managed sustainable stocks. The poll also found support from two-thirds (66 per cent) of people for reform of the controversial Common Fisheries Policy (CFP) in order to ensure the recovery of fish stocks and also allow future generations to make a living from the sea, the WWF said in a statement. The UK figures are part of a Europe-wide survey which shows similar levels of support for reform from other member countries. David Norman, Director of Campaigns at WWF-UK said: “It is now clear that the overwhelming majority of the public want the fish they buy to come from sustainable sources. This can only be achieved by reforming the outdated rules which dictate how much fish is taken from our seas - the European Common Fisheries Policy (CFP). In its current form this has taken short term decisions that have failed to protect threatened fish stocks and those communities that depend upon them. “In order to deliver healthy fish stocks we need to see a number of measures including the introduction of long-term management plans, greater local participation in the CFP process and urgent reduction of by-catch and wasteful discards. This is a rare chance to fix the existing system. It is therefore vital the UK Government push for progressive and ambitious reform of the CFP in line with the wishes of the vast majority of the UK public. “We know many retailers are taking steps to increase their use of sustainable fish and are promoting this through the labelling their products, including the use of the Marine Stewardship Council (MSC) logo. However, if our campaign is successful in securi