Tasmanian salmon firm's founders sell up to partner

The Rockliffs retain full ownership of their wild fisheries operations which they started 70 years ago.

In a press release, the Rockliffs said the decision to sell their half of the salmon and trout farming operation that bears their name – Petuna is an amalgam of Peter and Una - was in the long-term best interests of the business, but also one of the hardest decisions they have made.

Sealord Group

“It’s like parting with a family member,” they said. “But it’s time to provide the opportunity for the business to further develop into one of the world’s finest aquaculture enterprises.”

New Zealand-based Sealord Group has owned 50% of Petuna Aquaculture for the past decade.

Sealord chairman, Whaimutu Dewes, paid tribute to the Rockliffs, who diversified into aquaculture in 1990. “Their contribution to the industry and to the principles of sustainable aquaculture are a matter of historic record,” he said. “Their pioneering spirit will always remain at the heart of Petuna’s culture.”

Dewes also indicated that Sealord was committed to further significant investment in the Tasmanian business.

Significant gains

Petuna Aquaculture chief executive Ruben Alvarez said that from the company’s perspective it was business as usual. “We have made significant gains over the past few years and the prospects for future growth and development are very encouraging,” he said.

“Petuna already has plans for expansion in Tasmania’s north west and in the south, which are subject to continuing community consultation and regulatory approval.”

Alvarez also paid tribute to Peter and Una Rockliff for their remarkable contribution to sustainable aquaculture in Tasmania as well as to their integrity, ethics and values – qualities the company was determined to maintain.

“Having worked in the industry across three continents, I am in awe of the Rockliffs’ vision and commitment to ongoing innovation,” he said.