Fish farm suppliers rebrand as GroAqua
New name ‘signifies a commitment to facilitating sustainable fish growth’
Aquaculture industry suppliers JT electric and Sterner AquaTech UK have rebranded as GroAqua, the companies announced today. JT electric, based in the Faroe Islands, acquired Sterner AquaTech UK in 2020 to enhance its presence in the UK aquaculture market.
The rebranding combines the strengths from both companies to provide sustainable technology solutions to the aquaculture industry, GroAqua said in a press release.
The people and the products remain the same, but the new brand signifies a commitment to facilitating sustainable fish growth.
“We are excited to launch our new brand and enter a new chapter as one company,” said Suni Justinussen, who was chief executive of JT electric and now GroAqua.
“Our strategy is to be one of the leading suppliers of fish growth solutions to the aquaculture industry, and the rebranding signifies our strong commitment to support fish farmers in their growth.”
GroAqua is located in the Faroe Islands, Scotland, Poland, Denmark, and is in the process of strengthening its position in the Norwegian market.
It specialises in facilitating sustainable fish growth with a range of technical solutions to remotely monitor and control the feeding and breeding process both in seawater and freshwater.
JT electric was known for supplying fish farmers in the Faroes with large feed barges converted from cargo vessels, among other things, and has diversified its range of products and services.