The independent company, which produces around 2,000 tonnes of Atlantic salmon annually, featured in What Britain Buys and Sells in a Day on BBC2 on Monday evening.
Wester Ross director David Robinson took one of the show’s presenters, Cherry Healey, to the Ardmair farm located in Loch Kanaird near Ullapool, where hand-fed the salmon and talked about sustainable farming of the seas.
Promoting rural business
Gilpin Bradley, managing director of Wester Ross Fisheries, said: “Being on What Britain Buys and Sells in a Day was not just a good promotion for our salmon but also for many successful businesses operating in rural areas of Scotland.”
In July Wester Ross was featured on two programmes on the same evening: Nadiya’s Time To Eat on BBC2 and Trusadh on Gaelic channel BBC ALBA.
In Nadiya’s Time To Eat, Bradley took celebrity cook Nadiya Hussain - who shot to fame after winning The Great British Bake Off in 2015 - to the Ardmair farm.
The Trusadh episode was an hour-long look at the business of salmon farming, featuring Wester Ross and Mowi Scotland.
What Britain Buys and Sells in a Day also featured another presenter, the former Shadow Chancellor Ed Balls, visiting Heathrow, where he saw salmon from Scottish Sea Farms, the Scottish Salmon Company and Ocean Quality (Grieg) being loaded on to passenger jets, along with salmon from Bakkafrost in the Faroes and Lerøy in Norway that was passing through the airline hub.
See the programme on BBC iPlayer here.