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Donna Fordyce has been appointed the interim head of Seafood Scotland. Photo: Seafood Scotland.
Donna Fordyce has been appointed the interim head of Seafood Scotland. Photo: Seafood Scotland.

Seafood Scotland, the national trade marketing body for the Scottish seafood industry, today announced the appointment of Donna Fordyce as its new interim head.

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She replaces Patrick Hughes, who took on the role in January 2017 and has completed his notice period after resigning to take another job.

For the last two years Fordyce has been working as Seafood Scotland’s industry engagement specialist, working closely with seafood-related businesses across the country to identify new market opportunities and facilitate greater commercialisation of the sector, the organisation said in a press release.

Patrick Hughes, pictured speaking at the Scottish reception at Seafood Expo Global in Brussels, has moved on. Photo: FFE.
Patrick Hughes, pictured speaking at the Scottish reception at Seafood Expo Global in Brussels, has moved on. Photo: FFE.

‘Hugely respected’

She is already engaged with the industry at leadership level, having previously spent time as an observer on the Seafood Scotland board, been a member of the working group for Scottish Seafood Partnership, is a Projects Approval Committee (PAC) member for the European Maritime & Fisheries Fund (EMFF) and co-authored the recently launched Seafood strategy Changing Tides.

John Anderson, chairman of Seafood Scotland, said Fordyce had an excellent knowledge of how the sector operates across a wide range of sub-sectors and supply chains.

“She is hugely respected within the sector, making her the natural choice for the role. The board looks forward to working alongside her on this path of strategic growth for the organisation.”

‘Transformative period’

Fordyce said: “In an ever-changing and uncertain landscape, it’s important now more than ever that Seafood Scotland is agile and ready to take on any opportunities or challenges the industry may face.

“It’s an exciting time to be at the head of the organisation during what will be such a transformative period, but my focus is to continue to support and help grow the sector whilst working closely with the wider food and drink industry in Scotland.”

Seafood Scotland operates worldwide, alongside government agencies such as Scottish Development International, to promote the wealth of Scottish seafood to a global trade market.

Focusing on the global retail and catering trade, the organisation targets trade buyers, wholesalers, industry influencers and chefs in the US, Europe (including the UK), the Middle-East and Asia. 

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