Thais seize salmon potential

The French-based company posted sales of USD 220 million for the year ending 31 March 2014, and TUF aims to leverage its position as a leading smoked salmon player to expand its base within the chilled category in Europe.

This transaction will reinforce TUF’s subsidiary MW Brands’ position in the European market. MW Brands, a European leader in ambient seafood products, sells well-established consumer brands such as Petit Navire, John West, Parmentier, and Mareblu, whose brands are present in more than 50 countries.

The acquisition of MerAlliance should help to achieve TUF’s goal to double the group’s revenue by 2020 and it is expected that the acquisition of MerAlliance will result in an increase in TUF’s group revenues by an estimated 5-6 per cent.

According to Thiraphong Chansiri, President and CEO of TUF: “This acquisition makes perfect sense, both in terms of strategy and timing. The new partnership will enable us to develop further growth opportunities in chilled smoked fish specialties by building on each partner’s strengths and common grounds. We continue to focus on strengthening our competitiveness within TUF’s six strategic business categories which are tuna, shrimp & shrimp-related products, sardine & mackerel, pet food, value-added products and certainly, salmon, which we believe to be amongst the highest growth potential categories for the Group.