Spanish snap up Norwegian salmon

 The Norwegian Seafood Council has initiated two campaigns in the Spanish market this year – one in June and one in October. The target group has been Spaniards between 35 and 50 years who have 6-14 year old children.

“These have achieved with our ‘Salmón Noruego - Mi secreto mejor' campaign that has gone on TV and in stores but also via social media. There we have on Fridays during the campaign #sushifriday with a more youthful style. On Facebook, we have also seen that our activity enhances response. A recipe could previously get 500 ‘likes’. Now we can see three times more response. We have also seen at least 1,000 views on our film clips,” says fishery representative Hilde Gunn Fure Osmundsvåg.

Senior Analyst for salmon in Norwegian Seafood Council, Paul T Aandahl, also notes that salmon is doing well in the Spanish market.

“In 2012 we had a relatively low price of salmon, which attracted many new consumers and the export volume increased sharply. The following year’s price increase led to a small decline but when prices fell again in March, new customers started buying salmon and consumers have been buying salmon more often than before, which has given us a strong growth in Spain,” he said.

In the first eight months of the year Norway exported 41,063 tonnes of salmon to Spain, worth NOK 1.510 billion – up from 34,551 tonnes with a value of 1,201 billion in the same period last year.