Scots seafood set for global exposure
As part of the agreement, the Scottish products will be used exclusively by over 100 of the world’s top chefs as they compete in the Chefs Global Challenge, which culminates in a grand finale in Athens at the 2016 World Chefs Congress.
Charles Carroll, President of World Chefs, said: “Seafood of Scotland has been a supportive partner of World Chefs and we are proud to announce our partnership once again. Scotland boasts a stellar reputation for its high quality seafood; and the industry’s commitment to sustainability in its fishing and farming methods is highly respected around the world. As chefs, we naturally love working with great ingredients and produce. With Scottish seafood, we have more than the promise of premium seafood, we know they have also been fished and produced responsibly.”
The new deal has been agreed by the Scottish Seafood Collaborative Group, whose aim it is to promote Scottish seafood across the globe, and in particular, in China, Japan, South Korea and Singapore.
Graham Young, Head of Seafood Scotland, said: “We entered into the World Chefs partnership two years ago, confident that the deal would offer the collaborative group and Scottish seafood industry the opportunity to develop deeper relationships with a recognised global network of top chefs – whose influence at a regional level is second to none.
“The key strengths of this partnership are the links to a wealth of culinary experts and the introductions to import distributors, restaurateurs and hoteliers. The partnership provides myriad opportunities to supply product for chefs to cook with and taste - and nothing works better than this in terms of proving how fantastic and top quality Seafood from Scotland really is.”
Scott Landsburgh, Chief Executive of Scottish Salmon Producers’ Organisation (SSPO), added: “Renewing our partnership with WACS strengthens international links to the world’s top chefs and hoteliers where Scottish provenance and quality can be at the forefront.
“With more than 10 million members worldwide, WACS is very influential in the restaurant and catering sectors, particularly regarding top quality seafood and this ultimately enhances our reputation in world markets.
“Over the next two years we will continue to promote a greater awareness of Scottish salmon in new and developing markets. We are already seeing significant interest from the Far East as a result of the strong trade relationships built up over the years, and we anticipate this will grow with the added involvement of the WACS partnership.”
