Producer's new "brochure to the world"

‘’Since the early 1990s, our original website has been our brochure to the world. It elegantly removed the cumbersome task of taking packages of brochures to the post office to showcase our company’s values and products. Our website served the purpose of being informative – it told the full story of our farming, our ethics and has been an important factor in our international sales development,’’ explains Managing Director Nick Joy.

“It still tells the full story of our approach to salmon farming – but does so with the added dimension of a video shot at our Sutherland sites last summer which takes the viewer underwater to meet the fish we farm.

“We are still a small, independent Scottish salmon farm but we want people to be able to access and understand what matters to us. Our production may be limited but our message is not. Our salmon is well-known – by people, who buy our portions direct as consumers and by those who see it on restaurant menus. Our new website has our farming methods, a library of recipes and listing of restaurants and specialist retail stockists – in fact, everything people interested in farmed salmon of the highest quality need to know,” he concludes.