Price conscious market in 2013

Siri Elise Dybdal

“In 2012 there was the Jubilee and the Olympics, which created a lot of noise in the market. Retailers were able to capitalise on that. In 2013 there are no events and the economy in the UK is challenging,” Galloway explains

She thinks this will create an even greater emphasis on price. “My general feel is that the focus on price will be ever greater. Promotions such as ‘buy one get on free’ are not evident in the market place now.

“Consumers are concerned about their food bill, and there is a focus on which retailer can give them the best basket price. This is going to be more apparent,” she claims

For the salmon industry, this means an emphasis on margin delivery Galloway predicts:

“They need to be in the game and they need to continue hitting the price point. There needs to be margin delivery. Suppliers need to know what to do to hit it,” Galloway underlines and adds that there is currently no innovation in the market place.

“It is different than 3-5 years ago. Salmon rely on Christmas, and I think it has been a ‘mixed bag’ this year. Some producers and retailershave done well, and some have struggled.

 However, she confirms that the export position for salmon remain good. “Salmon export has had another good year.”