Oily fish promotion launched

"As well as promote the health benefits of oil rich fish, the Superfishoil campaign, aims to tackle obstacles of seafood consumption that consumers feel they face. According to insight research from Sainbury's Future Foundation this includes price, recipe knowledge, the availability of fresh fish at local supermarkets and time to prepare from scratch. Throughout February and March we will encourage consumers to choose seafood dishes that are nutritious, tasty and simple to make with a variety of recipes and competitions on the Fish is the Dish website, along with a great Superfishoil giveaway," Seafish said in a statement. Promotions will be taking place through Facebook and Twitter to over 50,000 followers and fans, with advertising taking place in Good Food magazine, Guardian Weekend magazine, the Daily Mail and STV. Mel Groundsell, Corporate Relations Director at Seafish, comments: "By changing consumers' attitudes to seafood, we are hoping to encourage more people to sample seafood, making their first choice as a fast, healthy, delicious option. "