New range from Young's

Young’s Fishmonger’s Choice range is designed to overhaul existing perceptions of frozen fish as well as presenting strong competition to the chilled equivalents already available on the market. Developed with help from award-winning restaurateur and fishmonger, Mitch Tonks, Young’s Fishmonger’s Choice consists of two unique, single-serve recipes: Prime fillet of Atlantic cod with roasted garlic, herbs and sun dried tomato (160g); and Prime fillet of Atlantic haddock in a mild chilli and lemon dressing (160g). Sealed in a unique Flavour-Lock PouchTM - developed by DuPont Teijin Films and the very first of its kind in the UK - the innovative and modern packaging replicates age-old cooking methods by acting like a roasting bag to evenly steam and bake each fillet whilst retaining the natural moisture and flavours of the dish

Commenting on the new launch, Yvonne Adam, Young’s brand director, says: “This September’s launch is not just a one-off. It heralds the start of a long, exciting journey of NPD for Young’s, bringing our customers the very best fish from some of the most sustainable fisheries in the world. As the nation’s best loved fish brand we want to help change consumer perceptions of frozen food so that, once again, people can fully understand and enjoy it for all its worth. The Fishmonger’s Choice range will be extensively developed over the next three years with new innovation planned every six months.”