Salmon is now the fastest growing protein source in the UK catering market measured in number of servings, according to the Norwegian Seafood Council.

UK market grew for Norwegian salmon last year

Av Redaksjon Kyst redaksjonen
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Salmon accounted for 65% of the value of Norwegian seafood exports to the UK in 2025, the Norwegian Seafood Council has announced. At the same time, consumption increased in both the grocery and catering markets, with 8% growth in home consumption and 20% more servings outside the home.

Salmon is the UK’s most popular fish, with sales of domestic and imported fish in the 12 months to August 2025 rising 7.2% to £1.5 billion amid rising demand.

Bjørn-Erik Stabell of the Norwegian Seafood Council believes that the seafood industry must be clearer about marketing seafood as a natural source of protein.

The Norwegian Seafood Council’s UK director, Bjørn-Erik Stabell, describes salmon as the fastest growing source of protein in the British catering market measured in number of servings.

“This strong demand has driven volume growth, with continued increasing exports from Norway to the UK,” Stabell writes in an NSC newsletter.

At the same time, he states that lower prices affected the export value compared to the previous year.

Sees great potential

In the newsletter, Stabell highlights the growing interest in protein-rich foods as a significant opportunity for the seafood industry.

During the Norway-UK Seafood Summit earlier this year, the protein trend was highlighted by McKinsey, Jack Bobo and the analysis community Numerator, among others. According to Stabell, the industry must clearer about marketing seafood as a natural source of protein.

He also points to growing attention to the role of seafood in high-protein diets and the trend related to diet pills.

The newsletter also refers to several international media reports and analyses that point to the growth potential for seafood in the protein market.

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