Seafood Expo Global is moving to the Gran Via venue of Fira de Barcelona. Photo: Ivan Muñoz / Wikimedia Commons.

Seafood Expo switches from Brussels to Barcelona

The world’s largest seafood trade event, Seafood Expo Global/Seafood Processing Global, is to move to Barcelona from 2021 after 28 years at the Brussels Expo in Belgium.

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The event’s organiser, Diversified Communications, announced the decision to move today. In a press release, it said the move was the result of extensive market research based on exhibitor and attendee feedback over the years and an evaluation of major destinations throughout Europe.

It added that Barcelona’s robust hotel offering will provide attendees and exhibitors considerable value for their investment and a larger, modern venue that will present long-term growth opportunities.

Mary Larkin: Barcelona offers opportunity for longer-term growth.

‘A necessary evolution’

“The location of our event contributes to our customers’ overall experience,” said Mary Larkin, president of Diversified Communications USA.

“The Brussels Expo and the city of Brussels were great partners to launch and grow this event, and we appreciate the services and support they provided over the years. Moving the event to a larger city and venue, with opportunity for long term growth, is a necessary evolution. It will enhance the visitor experience and the business being done between buyers and sellers.”

Constantí Serrallonga, general manager of Fira de Barcelona, said: “We are excited to host the largest seafood event in the world.

“Barcelona is regarded as a global city with a multitude of options for accommodation, dining and activities. The Gran Via venue is conveniently located in one of the most modern cities in Europe and offers cutting-edge services and logistics.”

2019 was biggest yet 

Seafood Expo Global/Seafood Processing Global has been continually setting and breaking records in terms of total attendance and exhibit space.

The last edition in May hosted more than 29,000 seafood buyers and suppliers from around the globe with over 2,000 exhibiting companies, making it the largest and most successful event in the expo’s history.

Fira de Barcelona hosts around 150 events annually. Its Gran Via venue is one of the largest in Europe, with over 200,000 square meters of floor space, eight exhibit halls and more than 40 restaurants.

Easy to navigate

Diversified Communications said the inception of the event in Barcelona will provide an easy-to-navigate floorplan with more opportunities to expand and innovate the event as the expo continues to grow.

“Everything our customers and attendees have come to appreciate about the expo will still be there. Choosing Barcelona is about combining the value of doing business at the event, with the networking experience the city has to offer,” said group vice president Liz Plizga.

Seafood Expo Global’s first Barcelona edition will run from April 27-29, 2021. More information can be found here.