N-ice idea: the pack that keeps seafood fresher
The design rights to an award-winning corrugated cardboard pack created for the dry transportation of fish and shellfish have been protected by registration with the Intellectual Property Office.
The Chiller Pack was developed for and in conjunction with Scottish Shellfish by a specialist team at packing company Cepac’s Rawcliffe site in east Yorkshire.
The design avoids the fresh produce sitting in water, which can occur in expanded polystyrene (EPS) boxes and can compromise freshness.
The Chiller Pack uses a unique corrugated cardboard design in combination with waterproof liner technology, which enables excess water to drain away from the product, leaving only fresh ice within the fresh food package. The pack is made of recyclable materials, whilst also reducing the need for secondary plastic outer packaging or wrapping.
‘Excellent protection’
Nigel Hobson, sales and commercial manager at Cepac Rawcliffe, said: “The Chiller Pack is a great example of how we work closely with industry to create novel solutions that support specific requirements – such as transporting fresh seafood.
“Using a unique design, we have created a new product for this important sector, offering the customer a highly sustainable pack with excellent product protection in the supply chain”.
The Chiller Pack design won gold in the Best New Concept category at the 2019 UK Packaging Awards and is currently shortlisted for the Innovation Prize at this year’s Aquaculture Awards. The Awards were originally intended to be presented during Aquaculture UK, which has been postponed until 2021, and will instead be announced on social media on September 16.
