Iceborn, a brand of Bergen based Seaborn, a leading Norwegian salmon and trout sales organisation, is the exclusive distributor for three of Iceland’s four major salmon farming companies, representing estimated volumes of around 25,000 tonnes for 2020/21.
Seaborn has already launched Norwegian salmon through LFEX, a global electronic platform for the pricing and trading of salmon that began operating in February.
Iceborn head of sales Arve Solskjaer said: ‘Making our Icelandic salmon available on the LFEX platform is a natural fit for us, giving us easy access to existing customers and developing new customer business on the platform.
‘We continue to optimise and maximise distribution opportunities, and our goal is to secure choice for our diverse customer base with this premium priced high-quality salmon.
‘The system offers an efficient platform for customers and helps us differentiate our product offerings, particularly as production volumes increase.’
London based LFEX was set up by British financier John Ersser and Swede Tommy Pettersson to create a global aquaculture exchange.
Iceborn’s launch on the platform was described by LFEX in a press release as ‘a further step in the digitalisation of the aquaculture trading community’.
‘Seaborn has already launched Norwegian salmon through LFEX and now is extending the products available on the platform with this increased volume.
‘This focus will allow us to help support and promote Icelandic farmed salmon as well as help sellers access new buyers for their products, and buyers access new sources of ASC and high-quality Icelandic salmon.’
LFEX said it plans to extend the range of products and species available on the exchange in the future.