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UK: Supermarket customers in the Humber and Yorkshire region are being shown how to create tasty fish dishes in an initiative to encourage people to eat more seafood. The Yorkshire and Humber Seafood Group is holding cookery demonstrations in the supermarket chain Morrisons’ stores across the region, with chefs on hand to show shoppers how simple fish dishes can be created at home. One of the aims of the initiative is to encourage people to include more fish in their diets by showing them its health benefits.

"The in-store demonstrations are an excellent way of reaching a varied audience," Carl James, of the Yorkshire and Humber Seafood Group, told the newspaper Hull Daily Mail. "We are encouraging people to sample a number of seafood dishes and demonstrate to them that cooking with fish is quick, simple and a healthy option." The first demonstration took place in the Beverley branch of Morrisons two weeks ago, and further dates are scheduled for later in the month. Peter Wong, general store manager of Morrisons in Beverley told Hull Daily Mail it had been a successful day: "Staff and customers were sampling the food and the response was amazing. We even noticed an increase in fish sales.”