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Marcel Huijsmans has joined BioMar after 12 years as Hendrix Genetics' communications and marketing director. Photo: BioMar.
Marcel Huijsmans has joined BioMar after 12 years as Hendrix Genetics' communications and marketing director. Photo: BioMar.

Feed producer BioMar today announced the appointment of former Hendrix Genetics communications and marketing director Marcel Huijsmans to a newly created role of salmon division marketing director.

The company said the new position was established to ensure strong leadership on delivering agile product development to meet customer needs, together with a rigorous and focus on customer value and sustainability.

“I am pleased that we have been able to attract an international marketing leader such as Marcel Huijsmans to BioMar,” said Paddy Campbell, BioMar’s salmon division vice president.

“With 20 years of experience within the food industry and agriculture / aquaculture businesses, across various categories, ranging from potato products to fresh meat and today animal genetics, he brings a wide range of competences within product and concept development, market dynamics and research, which I am sure will benefit the BioMar organisation as well as our customers.”

Huijsmans spent 12 years in his former role at Hendrix Genetics.