Seafood sector needs to ensure products are in line with market expectations to ensure continued growth

Speaking after the Inverness based company was named as a finalist in the Aquaculture Supplier of the Year category at the Crown Estate Marine Aquaculture Awards in Edinburgh, Mr Gill said: “We are delighted that our innovation in the provision of certification services for the Scottish aquaculture sector was recognised at the Marine Aquaculture Awards.

“In an increasingly competitive market where consumers are more aware than ever of the provenance of their food, it is vital that the aquaculture and commercial fishing sectors stay ahead of the game by further highlighting their environmental credentials and responsible practices," Gill said.

“The marketplace for seafood is now truly global and companies looking to succeed need a product that stands out from the crowd and can be clearly differentiated in terms of quality and innovation. Price is often no longer the over-riding factor when making purchases; the primary focus is increasingly on the quality of the product and where it comes from.

 “Of particular importance in recent years has been the trend – driven both by legislative and consumer pressure – for full product traceability. For example, retail chains, foodservice companies and consumers are all looking for documented proof that the fish and seafood they buy is sourced from sustainable aquaculture and fisheries where best practice procedures are adopted at every stage in the food chain.

“This scenario is as true with seafood as with any other foodstuff and if the seafood sector is to maintain and develop its markets then it has to ensure that its products are in line with consumer trends and expectations. However, rather than being seen as a hindrance to development, such trends should be regarded as an economic opportunity to be grasped.”