Sainsbury's apologises again for salmon labelling error

The packaging said the smoked fish was sourced from sea water farms at locations around Skye, Lewis and Uist. However, the salmon sold was in fact farmed in Loch Fyne, a sea loch on the Argyll mainland. Sainsbury's issued an apology in May over the labelling.

It has had to say sorry again after it emerged the product was still being sold with the wrong labels in England.

The matter was raised by Salmon and Trout Association Scotland. It previously complained to the Advertising Standards Authority and Trading Standards about the labelling.

Sainsbury's said: "We would never seek to mislead our customers and would like to reassure them that this error has had no impact on our industry-leading sourcing standards."