Ken Taylor, new managing director of Grieg's North American sales division. Photo: Grieg Seafood.

Grieg names new North America sales chief

Grieg Seafood has appointed experienced sales executive Ken Taylor as managing director of its North American sales division.

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Taylor previously held the role as vice president of purchasing, sales and logistics at Peter Pan Seafood Company. He also has 24 years of experience from Mowi, where he developed and managed the Raw Material & Trade sales operations for North America.

“Grieg Seafood is on an exciting journey of growth where we are building a stronger presence in the market,” said Erik Holvik, chief commercial officer of Grieg Seafood ASA.

First step

“Last year, as a first step, our new fully integrated global sales and marketing organisation became operational. Now we are in the process of developing our downstream strategy, which is based on strategic partnerships, value added processing, category development and brand cultivation.

“I cannot think of a better person to lead this work in North America than Ken Taylor. Not only does he have the expertise and years of experience, he also shares Grieg Seafood’s values. We simply can’t wait to get started.”

Taylor will start his new position in the middle of March.

A salmon man

“I have enjoyed working with the dedicated professionals at Peter Pan over the last year, but could not let the opportunity of developing Grieg Seafood’s presence in the North American market go. It is in the salmon industry that I have spent most of my career.,” said Taylor.

Norway-headquartered Grieg’s North American sales division is based in Vancouver, Canada, and employs 18 people. Grieg farms salmon in British Columbia on the west coast of Canada and is currently building up a new farming region in Newfoundland on the east coast. The first smolts will be stocked in net pens in the region in the spring.