Seafood ecolabels under the spotlight in new WWF report

Accenture Development Partnerships (ADP) compared and ranked seven fishery certification schemes that use ecolabels on seafood products against a set of WWF criteria that focus on the schemes' effectiveness in addressing the health of fisheries and oceans.

The MSC is ranked the highest in the ADP report, with a score of just over 95 percent compliance to the assessment's criteria requirements.

The report finds that except for the MSC, the other assessed schemes - Naturland, Friend of the Sea, Krav, AIDCP, Mel-Japan and Southern Rocklobster - do not evaluate fisheries across all criteria to the extent required to support sustainable fishing and healthy oceans.

"The findings of this assessment reveal serious inadequacies in a number of ecolabels and cast doubt on their overall contribution to effective fisheries management and sustainability." said Miguel Jorge, Director of WWF International's Marine Programme.

The criteria used in the assessment reflect best practices for fisheries ecolabelling certification schemes with the Food and Agriculture Organization's (FAO) 2005 guidelines for ecolabelling forming the basis for the criteria. Standards developed by the International Social and Environmental Accreditation and Labelling Alliance (ISEAL) and elements from WWF's framework for ecosystem-based management of marine fisheries were added.

The assessment points to significant differences in transparency, information availability, structure and accuracy of claims made by each scheme. "The growth of seafood ecolabels over the last ten years attests to the strong demand from consumers and seafood companies who want seafood from better fisheries." added Jorge.

"But with the proliferation of ecolabels and the variability of these schemes there is a real risk of confusion, or worse still a lack of confidence in seafood ecolabelling among buyers and consumers."