Frozen food growth begins to slow

The frozen fish market shows value growth of 2.6 per cent year on year, but volume is down 1.2 per cent. There has been great activity in the marketplace, with Birds Eye and Young's launching new higher-value premium products, Talking Retail reports. It said the biggest sufferer from a volume point of view is the meat and poultry sector, which has declined by 7.7 per cent year on year. Most markets suffered in January and February because of the very poor weather, with consumers unable to shop as frequently as the previous year. This could be seen in the frozen food market, with nearly all product sectors showing small year-on-year increases of between 1 per cent and 2 per cent.