French media tours Scottish salmon farms

Scottish farmed salmon became the first non-French product and the first fish to obtain the prestigious French government’s Label Rouge award in 1992. “The people we met were very warm and welcoming,” said Domitille Arrivet, from the weekly publication Le Point.  “The salmon are grown in beautiful surroundings. I discovered an industry very respectful of the environment.”  Béatrice Méhats-Démazure, from the retail publication Linéaires, said: “I’ve eaten Scottish salmon and like to know what is on my plate. It was very interesting to see how Scottish salmon is produced. The people I met were very open and happy to talk. I was comforted by the strictness and quality of the production process.” Ewen Cameron, manager of food & drink at Scottish Development International (SDI), which organised the trip with members of Scottish Salmon Producers' Organisation (SSPO), said France is a key export market for the Scottish food and drink industry: “So we are engaged in a range of activities to raise the profile of Scottish companies and their produce on the continent.  “This visit was a great opportunity to demonstrate Scotland ’s expertise in salmon farming, and we hope that it will result in some very positive international media coverage for Label Rouge Scottish Salmon,” he added.