Eroski is running an advertising campaign to promote its responsibly sourced seafood.

Spanish store chain backs find-the-farmer fish packs

A label guaranteeing the responsibly farmed origins of its seafood is being promoted in an advertising campaign by Spanish supermarket chain Eroski, which has around 1,000 outlets.

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Eroski’s aquaculture products are sold under its own EROSKI Natur brand, and are sourced from farms certified by the GLOBALG.A.P (Good Agricultural Practice) organisation.

The product lines each carry a GGN (GLOBALG.A.P Number), a 13-digit identification number assigned to each producer or producer group with a GLOBALG.A.P. certified production process. This enables consumers to find out where the product came from and how it was produced.

Responsible choice

“By promoting the GGN label, Eroski draws attention to its own brand claims, as well as giving consumers a responsible choice on their shelves,” said GLOBALG.A.P on its website.

“Many consumers are aware of the climate problems, animal welfare issues, and important questions about social responsibility for workers and food safety faced by the production processes in the food industry. Therefore, they are making more and more of their purchase decisions based on such factors.

“Adding the GGN label logo to products from certified farms is one way to make purchase choices easier for consumers in supermarkets.”

Scottish salmon producers Mowi Scotland, Scottish Sea Farms, The Scottish Salmon Company, Grieg Seafood Shetland, and Loch Duart have GLOBALG.A.P certification, as does trout farmer Dawnfresh.