Baader invites 1,200 workers to centenary party
Fish processing machinery manufacturer Baader was today holding an inaugural “innovation day” at its technology centre in Lübeck, Schleswig-Holstein, Germany as part of its centenary celebrations.
Baader said the event would bring together scientists, researchers and representatives of the public and private sectors in food processing, providing a platform to discuss the future of food production for an increasing global population with diminishing resources.
It was being followed this evening by an invitation-only event at the town’s Kulturwerft Gollan venue, which Baader described as “the perfect backdrop to a wonderful artistic interpretation of our rich company history, the new branding and our future ambitions, all set to music and dance”.
Rebranding
At the start of the year Baader Linco became Baader and rebranded itself, with a new logo and market presence which it said reflects the development of the company into a modern provider of complete digital solutions along the food value chain.
On Saturday the company will hold a party at Kulterwerft Gollan for more than 1,200 international employees from over 70 locations throughout the world, including 500 from Lübeck.
The company’s founder, Rudolph Baader, brought the world’s first fish processing machine on to the market in the early 1920s. The company now produces fish and poultry processing machinery, separators and software solutions that focus on the entire food value chain.
“Starting with the consumer, digitalisation provides the opportunity to make the allocation of resources and processing operations safer and more needs-based, flexible and transparent,” said managing partner Petra Baader.
“Everybody along the value chain benefits from this. Digitalisation is an in-demand standard. At the same time, it is a competitive advantage that we wish to extend further in conjunction with our customers and partners.”
