Data expert moves to Tidal

Salmon farming artificial intelligence (AI) solutions provider Tidal has appointed Kristian Blom as its new customer experience and data strategy Lead. 

Blom has more than 20 years of expertise in software development, data, and digital platforms to the aquaculture industry. Growing up in a salmon farming family, he combines a deep understanding of the sector with a strong technical background in computer science. He was most recently general manager at data and analysis company AquaCloud, where he spearheaded an industry data-sharing collaboration, and has also worked at AI solutions company Aquabyte, providing him with extensive relevant experience applicable to Tidal.

In his new role, Blom’s focus will include working closely with customers to help them succeed in integrating Tidal systems into their day-to-day operations - supporting smarter decisions, greater value generation, and building a strong digital foundation with Tidal as a core component. 

Couldn't say no

“Fish health and welfare monitoring, autonomous feeding, growth and behaviour analytics, and other automated solutions for the fish pen are among the most exciting technology areas in aquaculture today,” said Blom in a press release. “When this opportunity came up, and with my background and previous experience, this was a challenge I couldn’t pass up. Knowing that our work can help the industry improve fish health and performance adds a deeper sense of purpose.”

Tidal's general manager, Anders Fossøy, said: “Kristian brings a rare blend of industry insight and digital expertise that fits perfectly with where Tidal is headed. He understands both the complexity of fish farming and the transformative potential of data. With his knowledge, we’re strengthening our ability to support farmers in making better decisions, faster - and building long-term value through technology.”

Tidal recently announced its next generation Orca camera system, just under one year after spinning out from Google parent company Alphabet. Tidal is funded by several investors, including Norwegian Ichthus Venture Capital (IVC), backed by Kverva,  the investment arm of the Witzøe family who own a majority stake in salmon farmer SalMar.

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