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Chilean salmon marketing company BluGlacier and Slade Gorton, one of the largest distributors, importers and manufacturers of fresh and frozen seafood in the United States, have made the first trades on the London Fish Exchange (LFEX), an electronic trading platform run in conjunction with Chilean salmon information provider DataSalmon.

LFEX said the transactions marked a milestone in the development of the digitalisation of the Chilean salmon seafood market.

“We are delighted to announce the commencement of trading of Chilean salmon into the US, and the coming of age of technology to help and support the folks in this industry,” said Tad Lundborg of LFEX US.

“We understand the pressures people face and know from personal experience how technology helps improve lives, making things easier and more efficient.”

Sebastian Goycoolea:
Sebastian Goycoolea: "We are excited to be the first company to be involved."

Embracing opportunity

Sebastian Goycoolea, chief executive of BluGlacier, which represents Chilean farmers Ventisqueros and Blumar in the US, said: “As one of the largest providers of Chilean salmon into the US market, it is important for us to show leadership and embrace opportunity.

“We have for many years looked at how technology can help us and our customers and look forward to implementing these benefits. LFEX has the platform, ideas and solutions to make this a reality and we are excited to be the first company to be involved, helping to lead this transformation.”

LFEX said buyers for Chilean Atlantic salmon, coho salmon and trout have registered with the service not just from the US, but also Brazil, Colombia, China, Japan, Canada, Russia, Mexico and Israel.