Called FReSH (Food Reform for Sustainability and Health), the initiative was established by the World Business Council for Sustainable development (WBCSD), EAT and 25 multinationals.
“We are excited about the FReSH program which brings aquaculture into the WBCSD programs. Aquaculture will definitely play an important role to reach the objective of ensuring healthy diets for all, based on food that is produced responsibly within planetary boundaries,” says Wenche Grønbrekk, Cermaq’s Head of Sustainability and Risk.
FReSH aims to provide a platform for the private sector to achieve transformation in a pre-competitive space. In cooperation with science, academia, policy-makers and civil society, FReSH aims to:
- Develop guidelineson healthy and sustainable diets taking into account social and environmental considerations.
- Adjust food production including formulation and offer to help achieve healthy and sustainable diets.
- Reorientate food consumption to strengthen demand for healthy and sustainable diets.
- Improve food sourcing andreduce of food loss and waste.
- Measure and report
Cermaq, which is owned by the Mitsubishi Corporation, will in particular take part in the first two goals.