Lior Gal will be responsible for pre- and post-sale support in the US market, which has seen a rapid growth in land-based salmon farming enterprises.
Earlier this year, AquaMaof was commissioned by 8F Asset Management, owner of the Pure Salmon land-based farming group, to design a 20,000-tonne salmon RAS facility on the US east coast.
The project is one of nine that AquaMaof has under development around the world, with an expected combined capacity of 61,000 tonnes of Atlantic salmon and other premium species.
Gal was previously the international trade manager at Galilee Export, where he worked for five years in local and global sourcing of agricultural products. He holds a BA in economics from the Hebrew University of Jerusalem.
Shai Silbermann, vice-president of marketing and sales at AquaMaof, said: ‘Lior brings a wealth of experience and knowledge to our executive leadership team, and we are looking forward to him driving our marketing and sales efforts to new heights.
‘North America is a strategic market for us, where interest in our solution has risen significantly. The interest is derived from the growing local demand for seafood, as well as the US administration’s policy to encourage the local aquaculture industry.’
Gal said he was excited to join AquaMaof at an ‘exciting time of tremendous interest in the company’s technology’.
‘I am looking forward to sharing my experiences and tapping into my in-depth knowledge to drive AquaMaof’s growth and ensure continuous and optimal client support,’ he added.