The Good Fish Company launches new seafood convenience range
The value-added consumer product, which comes in a special pouch pack that can be used in the microwave, in the oven and on the hob is now available in Tesco Ireland. The new brand range comes in three varieties: cajun spiced salmon fillet; lemon marinated hake fillets; and garlic and herb marinated cod fillets, with other products to follow.
Maria Broderick, Business Development Manager, The Good Fish Company, says the fact that the product can be cooked using a variety of cooking methods gives Mr Good’s Fabulous Fish a distinct advantage in the market: "The multi cook pouch is unique to the market, the specialised packaging we use allows consumers to cook the product in the oven, microwave, or on the hob in simmering water with no need to remove any packaging. This means you are preserving all the nutrients and goodness of the fish while cooking. I would like to thank BIM, Enterprise Ireland and Bord Bia for all their assistance on this project to date."
This unique product range was developed by Good Fish with the assistance of the Bord Iascaigh Mhara (BIM) Seafood Development Centre (SDC) in Clonakilty, Co. Cork. The SDC is a purpose built facility that enables seafood companies to develop and test new products using the range of technology and expertise in the centre before commiting to capital expenditure.
portion control, portion cost, convenience, clean in both storing and cooking as it is pre wrapped.
The Good Fish Company run six shops in Cork, one connected with its factory and five in Cork suburbs. The company also supplies the Irish retail and foodservice sectors with non-branded products. However, with its new brand, The Good Fish Company is hoping to expand its business into new markets.
The UK market is currently the main focus of the company’s export agenda, however, it also has mainland Europe in its sights for smoked salmon products, which are popular in that region.
