City Star Majorettes will receive £5,500 from Mowi Salmon Rosyth after winning a fundraising challenge.

Sports clubs net £10,000 from salmon farmer Mowi


A huge fundraising effort by sports clubs from across Edinburgh, the Lothians, Fife, and Falkirk has been boosted with a £10,000 donation from salmon farmer Mowi’s secondary processing operation in Fife.

For the second year in a row, Mowi Salmon Rosyth partnered with Bauer Media in its Cash for Kids Sports Challenge which raised £74,149.63. Mowi added its donation on top of that figure.

The total of £84,149.63 will now be used to support children from disadvantaged backgrounds in the local communities, e.g., subsidising membership fees, buying kit, upgrading facilities or training staff and volunteers to assist those with disabilities and additional needs.

Nine local sports clubs competed in this year’s Challenge to raise as much money as possible. Each club will be able to put all the money they raised to good use with the top performing clubs also benefiting from the extra cash boost provided by Mowi.

Healthy lifestyle

Mowi finance director Jo Whittem told Mowi Scotland’s monthly newsletter, The Scoop: “We consider it a tremendous honour to contribute to the well-being of future generations in our local communities and inspire them to maintain an active and healthy lifestyle. We are looking forward to meeting with the clubs and hearing the stories of how the money will benefit them.”

Cash for Kids charity manager Victoria Hendry said: “Sport plays an important role in childhood. As well as the physical and mental health benefits, sport also helps children make new friends and boosts their self-esteem. We want all children to have the chance to take part in activities in our local communities and I’m delighted that all of the money raised in our Cash for Kids Sports Challenge will enable more children and young people in Edinburgh, the Lothians, Fife and Falkirk to join in and get active.”

Edinburgh’s City Star Majorettes raised the most money, as they did last year, so once again get the biggest share of Mowi’s donation, earning £5,000. The baton twirlers also got £500 for having the best fundraising idea.

Second prize went to Hibernian Community Foundation (£2,500), and third prize went to Kirkliston and South Queensferry FC (£1,500). Preston Lodge rugby union club received £500 for having the best social media.