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Kristina Furnes joins Grieg Seafood after three years with Scandinavia's largest communications agency. Photo: Ada Lea/Grieg Seafood
Kristina Furnes joins Grieg Seafood after three years with Scandinavia's largest communications agency. Photo: Ada Lea/Grieg Seafood

Norwegian salmon farmer Grieg Seafood has announced the appointment of a new global communications manager to strengthen its strategic communications capabilities.

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Kristina Furnes was formerly an advisor at Scandinavia’s largest communications agency, Geelmuyden Kiese, where she worked for more than three years.

Grieg Seafood chief executive Andreas Kvame said: “Our industry gets to use fjords that belong to all to produce our healthy salmon. We need to be trusted partners of the communities where we operate.

“The employment of Kristina Furnes is a new step in our efforts to improve the dialogue with society around us, also in cooperation with other actors in the industry. We are happy that she will join our team.”

Ambitious goals

According to a press release, Furnes has worked a great deal with issues related to various parts of the seafood industry. She is a political scientist from the University of Oslo.

“The aquaculture industry will become increasingly important in providing healthy food to a growing global population. As a leading actor in the industry, Grieg Seafood has set ambitious goals on sustainability, digitalisation and growth. I am thrilled to join the company,” said Furnes, who starts on January 2, 2019.

Grieg Seafood farms salmon in Norway, Shetland and British Columbia, Canada, and aims to produce 100,000 tonnes annually by 2020.

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