Grieg chief Andreas Kvame: “Building up our own sales organisation is key to deliver on the downstream part of the strategy." Photo: Grieg.

Grieg and Bremnes Seashore carve up Ocean Quality

The sales joint venture Ocean Quality owned by Grieg Seafood and fellow Norwegian salmon farmer Bremnes Seashore is to be dissolved and divided between the companies.

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Grieg Seafood will take full ownership of Ocean Quality North America, Ocean Quality UK and Ocean Quality USA. Employees in these organisations will be employed in Grieg Seafood.

Bremnes Seashore will take full ownership of the Norwegian organisation Ocean Quality AS and will also take over Ocean Quality Shanghai.

New strategies

Grieg, which farms salmon in Norway, Scotland and Canada, will build a new sales organisation for its Norwegian business.

The decision to split the 10-year-old sales partnership is a consequence of new business strategies in both companies, Grieg said in a press release.

Innovation partner

Grieg Seafood chief executive Andreas Kvame said: “In our new 2025 strategy we have set ambitious targets of harvesting 150,000 tonnes, achieve cost leadership in each region and reposition the company from being a pure salmon supplier to becoming an innovation partner for selected customers.

“Building up our own sales organisation is key to deliver on the downstream part of the strategy in the best possible way, and allows us to strengthen the cooperation between our production network and the sales organisation.

“I want to thank Bremnes Seashore for a very good partnership during the past years, and I look forward to continued collaboration in other areas.

“I also want to thank all employees in Ocean Quality for the tremendous efforts that they have made over many years, which both companies will build upon going forward. From here, two exciting journeys will continue.”

Collaboration continues

The sales partnership will continue as today until December 31, 2020. It will be completely dissolved and the separation implemented by June 2021. All current employees are invited to continue in the new

Einar Eide, chief executive of Bremnes Seashore, said: “We have a good partnership with Grieg Seafood in other areas, such as feed purchase and large smolt production, and will continue this collaboration.”

Grieg Seafood will start the process of recruiting a chief commercial officer to build up and lead the new sales organisation.