Surprise package up for Innovation Award
Jens-Christian Hernes, who runs Protex, said he was flattered to be included, and felt at least that it showed “that the company’s concept is OK”.
“A happy farmer equals a happy fish and we don’t want farmers to be cold and wet,” is how he explains the philosophy behind the new range – which varies from traditional looking Norwegian jumpers – with a high vis twist – to base layers and waterproof outer layers.
The range has been trialled by three or four farms already but goes on sale to the public for the first time – at Aqua Nor – today.
