Buoyant demand for Scottish rope-grown mussels

Mussel sales have soared in recent years, and according to Stephen Cameron, managing director of Scottish Shellfish, a significant part of this increase can be put down to consumers becoming more adventurous in preparing meals at home.

“Mussels are incredibly versatile in the kitchen and are easy to cook, which appeals to many consumers,” he says.

“We are convinced that a major reason for this increase in demand is down to consumers in recent years becoming much more interested in fresh food and its provenance.”

Cameron says the strong environmental credentials of rope-grown mussels are another reason for the growing appeal amongst consumers for rope-grown mussels.

“Our rope-grown mussels are sustainably farmed with minimal environmental impact,” he says.

“The mussels are essentially left to their own devices to feed on natural plankton in the rich tidal flows of the West coast of Scotland and Shetland.”

Earlier this year, rope-grown mussels from Scottish Shellfish became the first farmed seafood in the UK to achieve the prestigious Friend of the Sea (FoS) certification providing independent confirmation of the sustainability of its aquaculture operations.