UK certified oyster first

The first MSC-certified oysters available in the UK are going to be sold by four Whole Foods Markets branched in London in the run-up to Valentine’s day.

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The native oysters (Ostrea edulis) are being sourced from Dutch waters and are being sold for £1.60 each.

James Morrissey, Fish Monger for Whole Foods Market Kensington said: "The last few years have been busy for the Seafood Quality Standards team at Whole Foods Market. We implemented new aquaculture standards for farmed finfish and shrimp, and we launched our wild species ranking programme. We are delighted to now be able to offer Marine Stewardship Council (MSC) certified oysters in our fresh fish cases – they are proving popular with customers.”

George Clark, UK Commercial Manager for the MSC said, “There’s a lot to love about oysters – they’ve got a unique flavour, they’re quick and easy to serve at home, and have a real ‘wow factor’. What’s more, when they carry the MSC ecolabel, shoppers have an independent assurance that they’ve been sourced sustainably and are traceable from ocean to plate, so they can be confident that their purchase is helping to protect our oceans for future generations.”

Whole Foods Market sells a wide range of MSC certified fish year-round, including Atlantic and Pacific cod, Chilean sea bass, wild salmon, halibut, and hoki.