Pure genius?
The first generation of Bakkafrost salmon that has been raised entirely on feed containing purified fish oil is due to enter the market in April.
The Faroese salmon producer’s subsidiary company, Havsbrún, has been purifying the fish oil used in its feeds since November 2014.
A press release from Bakkafrost stated: “It is of outmost importance that customers that buy our premium quality salmon can feel assured that Bakkafrost does everything in our power to ensure that the salmon is the healthiest on the market.
“With the Havsbrún salmon feed containing only purified fish oil, Bakkafrost salmon has become even healthier. The negative environmental influences have more or less been cleaned out.
“With these new measurements, Bakkafrost once again have established ourselves as a front runner when it comes to healthy and safe food. With the high level of fish oil in the feed, Bakkafrost salmon manifests itself as a salmon with a high level of Omega 3 fatty acids.
“These new measurements with purified fish oil have not been necessary but as we at Bakkafrost strive for perfection we have felt us compelled to introduce these measurements.”
