Norcod hires experienced all-rounder as it seeks to build market category

Norwegian cod farmer Norcod has strengthened its management team with the appointment of an experienced chief communications officer.

Chris Guldberg, a Norwegian/Scot, has broad management experience from a range of companies and industries, including the Norwegian Seafood Council where he spent three years as communications director.

His strategic and operational experience covers communications, international branding and marketing, sustainability, investor relations and capital markets.

“Norcod has moved from proof-of-concept to industrial scale production of sustainable, premium cod. In this new phase of our growth path, Guldberg will play a key role in building the market and cod category,” Norcod chief executive Christian Riber said in a press release.

Broad experience

Guldberg also brings experience in management as well as organisational and commercial development, and a large part of his role will be to optimise and develop Norcod for profitable growth.

“I am confident that his energy, competence and experience will be a great asset to our company,” said Riber.

Guldberg will take up his new role in April.

“I look forward to returning to the seafood industry and joining what I believe is one of the most exciting companies around. Norcod’s development since it was founded in 2018, as well as its commitment to sustainability, innovation, and high-quality products, is impressive and inspiring,” he said.

Six farms

Trondheim-based Norcod operates six fish farms in Central and Northern Norway and produced 4,544 tonnes (whole fish equivalent) of cod in the first nine months of 2023, up from 2,990 tonnes in the same period in 2022.

It made NOK 186 million (£14.12m) in revenue in the period, 56% more than the NOK 119m made in the first nine months of 2022, but its operating loss also doubled, from NOK 91m in Jan-Sept 2022 to NOK 188m.