Marine ingredients organisation IFFO first established IFFO RS in 2009. The rebranding campaign acknowledges the certification programme’s move in 2014 to become a separate entity with its own governance structure, articles, purposes and budget.
In a press release, MarinTrust said that as a business-to-business independent third party-audited certification programme, it allows producers of marine ingredients to demonstrate that their raw materials are responsibly sourced and marine ingredients are responsibly produced.
It added that the name MarinTrust can be clearly understood outside of the English-speaking world, crucial for a worldwide standard holder with ambitions to expand in Asia, Central America, Middle East and Africa.
More than half of the fishmeal and fish oil produced worldwide is now IFFO RS certified. Its governing committee includes representatives from marine ingredients producers, traders, fish feed producers, fish farmers, fish processors, retailers, marine conservation NGOs and related standards.
Ambition to grow
MarinTrust executive chair Libby Woodhatch said: “While maintaining a close relationship with our founders at IFFO, we want to protect the credibility of certificate holders.
“The rebranding campaign underpins our ambition to continue growing and tackling the existing challenges such as multi-species fishery management and impacts of the fishmeal industry on local communities.”
Since 2009, more than 150 plants in the more than 20 countries have gained MarinTrust (IFFO RS) certification and more tha half of the world’s combined production of marine ingredients is MarinTrust compliant.