Young's Fish for Life programme wins award

The result was announced at a prestigious ceremony in Brussels by European environment commissioner, Janez Potocnik, announced the

The Awards jury said: “This initiative sets a benchmark for responsible fishery management, promoting and sharing best practices both locally and internationally, with strong involvement of employees and other stakeholders.”

Fish for Life was initiated in 2006 by Young’s Seafood and has since been adopted across Findus Group’s operations in continental Europe. It encompasses detailed criteria and a stringent assessment process to ensure that all fish is responsibly sourced and highlighted as such on Young’s and Findus packs through the Fish for Life logo. The programme also drives extensive engagement work with fisheries to support best practice and long term sustainability.

Chris Britton, CEO of the Findus Group, says, “This is fantastic recognition for Fish for Life which places it amongst the very best environmental initiatives in Europe. Being declared a winner underlines the point that Fish for Life is much more than just a consumer label for our products - it is a committed and multi-faceted programme intended to support genuine improvement in fish sustainability.”

that the lead Young’s have taken in sustainably sourcing their fish can be replicated across the industry.”