Waitrose reports rise in fish cake sales

Seafish announced that the retail value of fish cakes had grown 24 per cent year-on-year and sales at the supermarket have risen 55 per cent in the last 12 months, which means it is now enjoying stronger growth than trendy lunchtime favourite, sushi. Market planning manager at Seafish Karen Galloway said that the product has an attractive price tag. She added: "The return of this trendy meal option has also been helped by the endorsement of celebrity chefs and the introduction of new flavours for the more discerning customer such as seabass, ginger and Thai-spiced varieties." Jeremy Langley, Waitrose fish buyer, said: "Last week alone, Waitrose sold over 7 tonnes of chilled fish cakes. “Fish cakes are perfect for a mid week supper and can be served with a simple salad. They make an easy option for time-poor cooks who want to enjoy a filling and nutritious dinner with minimal effort.” According to Waitrose, its smoked haddock pre-packed fish cakes have been boosted the most in the past year, with sales up 88 per cent