US cruise giant switches from Norwegian to Chilean salmon
Marine Harvest, the world’s largest farmer of salmon, will supply to the vessels of the US and UK cruise giant with frozen salmon fillets from its Chilean farms via its Miami sales operation.
The company losing the contract is UK-based processor Highland Farms, part of Smokehouse Holdings, a company controlled by salmon entrepreneur Jonathan Brown and his family.
Highland Farms is still believed to be supplying the smoked salmon for Carnival, but Tony Ingham, managing director of the Maryport-based processor, could not be reached either.
According to the information published by Undercurrentnews.com, the contract is reportedly worth US$ 5 million and is 1.2m pounds in volume.
Marine Harvest Chile is believed to have bid US$ 3 per pound, 30% under Highland Farms’ bid using Norwegian salmon.
The menus on Carnival vessels are believed to brand its salmon as Norwegian. The switch to Chilean is reportedly taking place next week.
