Salmon is number one fish in UK

Siri Elise Dybdal

According to recently released market data by Nielsen for Seafish Industry Authority, salmon is the number one fish in the UK in value (£724,573,000 – 2012 compared to £665,331,000 – 2011) and had a 8.9 per cent value growth last year. It is the second biggest species in terms of volume behind tuna (47832000 tonnes - 2012). Last year, the volume of salmon sold in the UK increased by 7.4 per cent.

Looking at the different segments, the moving annual total volume of ambient salmon saw a decrease of 18 per cent in 2012, but was up 2 per cent in value. The price per kg increased by 24 per cent to £11.05. Fresh salmon, however, saw a 17 per cent growth in volume and an 11 per cent increase in value. The price per kg was £16.84 - a drop of 5 per cent.

The value of frozen salmon decreased by 6 per cent and the volume was down by 8 per cent. Price per kilo was £8.39, which was a reduction of 2 per cent.

In the last three years, fresh salmon has had a small growth in value/volume market share from 80.4 in 2010 to 83.6 in 2012. There was a small decline in the frozen and ambient salmon shares.