New MSC goal for Young's fish for life

If the Findus Group succeeds in moving all its Young’s and Findus wild caught fish to MSC certified material, it is estimated that it could result in an additional 50 million branded retail packs carrying the MSC logo in Europe per year.

Chris Britton, Findus Group CEO, said:“As one of Europe’s leading food companies it is right that Findus Group plays its part to help ensure a sustainable seafood industry, which is why we have consistently supported the MSC for more than a decade and it is now established as the key global certification for wild caught fish.

“Our 2012 MSC ambition is an important component of our sustainability agenda. By raising the bar on this issue we hope to provide added stimulus for those fisheries not yet pursuing independent sustainability certification to go down this route.”

 The Fish for Life programme also covers the sourcing of farmed fish which are of increasing importance to the Findus Group seafood portfolio. The Findus Group is actively working with bodies such as the GAA, GlobalGap and WWF in the development of credible standards for a number of farmed species and endorses progress towards a consumer facing sustainability marque for farmed fish through the establishment of the Aquaculture Stewardship Council.