Scottish provenance in focus

In 2013, both the Ryder Cup and the Commonwealth games are held in Scotland and there will be a referendum about Scottish independence in September.

“Scotland will be very present in the press and media,” says Galloway, but points out that how this will play out with regards to selling more Scottish products and Scottish provenance is hard to predict.

“It will be an interesting scenario to watch.”

However, Galloway points out that in their consumer survey, seafood consumers are more interested in the supply chain than provenance. With beef she says they are often looking for a special breed or provenance, but with seafood consumers are most interested in sustainability over provenance, she claims. This makes it difficult to predict what kind of impact these events will have, she says.